Hip-hop mogul Russell Simmons has filmed a new public service announcement for the Humane Society, denouncing dog fighting. The Def Jam co-founder-turned-designer and entrepreneur fronts the disturbing new TV ads, which feature a muzzled pet being thrown into a fighting ring. Simmons says, "There is nothing slick, cool or glamorous about dog fighting." The new ads will debut in America next week (beg12Nov07).