Rap mogul Russell Simmons is in awe of designer Nicky Hilton and impressed by her passion for the fashion industry. Hilton made her debut at New York Fashion Week on Sunday (09Sep07), giving the audience a preview of her new Nicholai collection - and the results left Simmons stunned. He says, "She's been very dedicated for all these years. I think for her it's a real passion. She's seriously invested her time." Hilton was supported by her parents Rick and Kathy, who were both present at the show, while elder sibling Paris failed to make the event due to other work commitments.