Hip-hop mogul Russell Simmons has "hijacked" social networking website MySpace.com for the week (begs24Jan11) after taking over as guest editor.
The Def Jam Records co-founder alerted fans to his temporary new job via his Twitter.com blog on Sunday (23Jan11), asking for suggestions and tips on how to make the website better for its millions of users.
In a series of posts, he wrote, "I'm new ceo (chief executive officer) for a week...Taking over myspace next week any ideas... what should I do to improve it?"
And by Tuesday (25Jan11), Simmons had already made a number of adjustments to the site - sharing his love of yoga with readers and promoting his brother Reverend Run's reality TV show Run's House on the MySpace home page.
In a new blog post, he writes, "I've Hijacked @Myspace. Turned it upside down & sideways. And it's gonna stand on its head."