Music mogul Russell Simmons has urged his fans to adopt a turkey this Thanksgiving (24Nov11) after declaring "the holidays are murder" for the birds.
The vegan hip-hop tycoon is a longtime supporter of the Farm Sanctuary, the leading farm animal protection organisation in the U.S.
And he's used a shock message on his page in a bid to encourage his American followers to give up meat this holiday.
In a series of posts, he writes, "Feeding turkey to ur (your) kids? Why risk antibiotics that could wreck their immune system? & hormones that could grow boobs on them at 7? Go vegan.
"The Holidays Are Murder On Turkeys - a prayer for all those that suffered - Adopt one & save a life @farmsanctuary! Sometimes my tweets may use shock value (re - antibiotics growing boobs on ur (your) kids) but understand its because I Love u all & wish the best 4 u."