The Forgetting Sarah Marshall star was picking up the Oracle of the Year prize at the annual ceremony in London when he took a shot at the evening's sponsors Hugo Boss, the German fashion firm which produced uniforms worn by Adolf Hitler's troops during World War Ii.
He said, "If any of you know a little bit about history and fashion, you'll know it was Hugo Boss (who) made the uniforms for the Nazis. The Nazis did have flaws, but they did look f**king fantastic, let's face it, while they were killing people on the basis of their religion and sexuality!"
Later in his speech, Brand placed a finger under his nose to impersonate Hilter, joking, "I'm a comedian and it's my job to make jokes about things. Hugo Boss, it's fair enough, he might not have known! 'We're selling a lot of these f**king (uniforms), they're flying off the shelves!' Don't take life too seriously, soon we'll all be in the grave. Oh f**k!"
Organisers reportedly had Brand ejected from the star-studded aftershow event, but the controversial comic took to Twitter.com to defend himself, relaying the conversation he had with Gq magazine's editor Dylan Jones.
He wrote, "Gq editor: 'What you did was very offensive to Hugo Boss.' Me: 'What Hugo Boss did was very offensive to the Jews.' GqAwards nazitailor."