Funnyman Russell Brand issued a grovelling apology on Tuesday (05Mar13) after turning the air blue during an interview on live Tv.
The Get Him to the Greek star appeared on U.K. talk show This Morning to promote his Give It Up for Comic Relief charity concert, which features stars including Noel Gallagher, Jessie J, and Kasabian.
However, he was left saying sorry to viewers after host Phillip Schofield rebuked him for describing the event's line-up as "b**ody great".
Brand told viewers after his gaffe, "I apologise for saying that word, you should not have had to tolerate that. You are trying to live your lives, now you have been sworn at. What's going on in the world? Sorry. Just turn off the telly (television)."
The Give It Up for Comic Relief gig takes place at Wembley Arena in London on Wednesday (06Mar13).