Albums of Note... Rihanna’s seventh studio album, Unapologetic has been met with a mixed response and our reviewer reckons the Barbadian pop star phoned this one in. As her career becomes more of a marketing cash cow than an artistic endeavour, so her albums impress less and less.
Of course, there is also the ‘elephant’ that seems to appear in every room Rihanna walks into… an elephant known as ‘Chris Brown.’ He makes an appearance on the album, duetting with RhiRhi on a track called ‘Nobody’s Business.’ “Fun: it's something that's lacking a lot in this album, Unapologetic rattling on machine-like but with very little given away to the spirit of enjoyment… She doesn't have to feel apologetic for anything, but what's more concerning is that Rihanna doesn't seem to feel anything anymore, something all too apparent on this turgid LP.”
When you can be bothered to find out, it usually transpires that someone who says they have such weird and 'out there' tastes rarely does; they might just be the one member of their family that can't tolerate the X-Factor. When people tell you they're 'crazy' they are usually anything but. Eating marmalade and tuna sandwiches is merely bad taste. So when Pop/Rap stars adopt a descriptive moniker can we trust in the tag? Have they earned it or is it merely aspirational? Is Rowdy Superstar just that... or is he all hype using a smoke screen to disguise the sad reality?
Effective posturing is a given if you are to standout and succeed in today's ferocious and fickle market place. A certain attitude, nonchalant swagger and arrogant manner tied to a ragged charm are almost a must to complete a marketable package that a street savvy audience will appreciate and connect with. The nice boy next door act rarely has longevity built-in.
So brand name and image sorted, what about the product? Well Rowdy Superstar's debut album 'Battery' is not entirely an easy sell. His Mum may have helped in the naming of this act but Rowdy hasn't necessarily done himself too many favours with the eclectic content of the 11 track set. He may take pride in the fact that he "wilfully rebels against preconceptions to create music that transcends trends and guidelines" as he belts out "No genre can contain me" but therein lies a slight issue. In mixing it up and refusing to restrict himself to some format or structure to give a cohesive feel he also challenges the listener to connect throughout and enjoy the whole experience.
Continue reading: Rowdy Superstar - Battery Album Review