Rosie Huntington-Whiteley is the new face of Paige Denim.

The supermodel will front the spring campaign for the luxury jeans brand - owned by designer Paige Adams Geller - for its new collection which will launch in January 2015.

The 'Victoria's Secret' angel shared the news on her Twitter and Instagram accounts yesterday (17.07.14) and declared her excitement over her collaboration with the label.

She captioned a photo of herself holding a pair of Page Jeans: ''Thrilled to be the new face of @paigedenim can't wait to #LIVEINIT #STAYTUNED #PROJECTINTHEWORKS

''So happy to be the new face of @paigedenim#LIVEINIT #PROJECTINTHEWORKS(sic)''

Paige quickly sent the 27-year-old a reply on Twitter welcoming their new muse to her brand's ''family''

She said: ''Welcome to the PAIGE family @rosiehw!''

The 45-year-old former model - who founded Paige Denim in 2005 - believes Rosie is the ''perfect ambassador'' for the label and hopes to continue working with her in the future.

She told Vogue.co.uk: ''She will be the face and inspiration of the spring campaign when the collection launches in January 2015.

''With her effortless, chic off-duty style I can't think of a more perfect ambassador for our brand.

''Rosie is infectious on and off camera and we share so many of the same interests and passions. I can't wait to see what our future holds. Working together will be an exciting adventure and a dream come true.''