Robbie Williams is to debut his first menswear range inspired by his late grandfather Jack Farrell.
Robbie Williams is to launch his own menswear range.
The Take That singer - who recently began a tour with his old band - will release a clothing collection inspired by his grandfather in the UK from September.
Entitled Farrell, the range will be available from the House of Fraser department store and on website Shopdirect.com.
However, it is planned future collections may get a Europe-wide release.
The 37-year-old star will showcase the 'Farrell' collection in House of Fraser and Shopdirect.com from
A spokesperson for the brand said: "Future collections will be available across Europe."
This collection will be the first of its kind designed by Robbie, who last year celebrated a successful 20 years in the music industry.
A source close to Robbie stated that clothing prices ranged from £35 to £350, and had a "heritage feel combined with a modern style" as a homage to his late grandfather late Jack Farrell.
The source added to Drapersonline.com: "Robbie had an active role in the business."