The British high end retailer has become the first luxury department store to purchase the Take That singer's clothing line - which is named after his grandfather, Jack Farrell - after being attracted by its ''clear brand ethos'' and ''heritage look''.
Reece Crisp, Selfridges' men's contemporary buyer, said: ''Farrell has a very clear brand ethos in its focus on a heritage look, which is executed well.
''The inclusion of both casual and more tailored pieces make it a great lifestyle brand. Our contemporary menswear business is growing all the time and we're always on the lookout for collections which offer something different - be that a well-known ambassador, an exclusive collaboration or an emerging label.''
Selfridges is hoping that Robbie's clothing line - which includes cardigans, jackets and jumpers and features a military-inspired twist in its autumn/winter 2013 collection - will achieve similar success as the store has tasted with men and women's outdoor activity and country sport clothing brand Barbour.
Reece added to Vogue.co.uk: ''Our British labels are performing incredibly well this season, Barbour being a great Example, and we're pleased to introduce Farrell which is very much in the same vein.
''The real strength of this collection lies in the outerwear - the coats are especially strong and really well-cut.
''We're expecting great sell-through on the trenches, pea coats and quilted jackets. Three pieces have been designed for us exclusively, including a double-breasted camel overcoat which is my favourite piece from the line.''