Rita Ora behind the scenes for Material Girl Fall 2013

Rita Ora - Madonna and daughter Lola unveil Material Girl's Fall 2013 marketing campaign featuring international performer, Rita Ora. For the back-to-school season, Rita takes to the streets of London, starring in her debut fashion campaign, "Material Girl Hits London." Clad in Material Girl apparel, footwear and accessories, Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben, the London Eye and atop a double decker bus. Rita is one of the latest music protégées from Jay-Z and Roc Nation. Selected by Madonna and her daughter Lola, Rita joins past spokespeople Georgia May Jagger and Kelly Osbourne as the face of the junior brand, available exclusively at Macy's and macys.com in the United States. - London, United Kingdom - Wednesday 10th July 2013 (21 Pictures)

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Next Rita Ora Slideshow: Rita Ora Leaves A Recording Studio - London United Kingdom - Wednesday 10th July 2013

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