Rihanna's manager has defended the singer's fast album release cycle, insisting pop stars "become disposable" if they wait several years between records.
The Umbrella hitmaker, who has sold more than 20 million albums worldwide and has released six records since 2005, is constantly recording new material and often lays down her vocals in a mobile studio while on tour.
She is currently preparing to unveil her latest offering Talk That Talk later this month (Nov11) and Rihanna's longtime manager Jay Brown is adamant the fast turnaround is good for her career.
He tells the Bbc, "Kids want new material all the time. I think you become disposable when you put out an album every three years. It's not like we force her. She goes into the studio because she likes it."