Rihanna has been targeted by anti-rape campaigners over concerns she is portrayed as "an object to be possessed by men" in her controversial new We Found Love music video.
Rihanna's gritty promo sees the R&B star fight with her lover in a scene echoing her notorious 2009 bust-up with ex-boyfriend Chris Brown.
In the clip, Rihanna's rumoured real-life beau Dudley O'Shaughnessy spanks her and tattoos the word 'mine' on her backside.
Rape support workers in Britain are fuming over Rihanna's latest release, branding the video a "disgrace" and questioning the message it sends to impressionable fans.
Eileen Kelly of the Rape Crisis Centre tells Britain's Daily Star, "Rihanna's new video is a disgrace. It sends the message that she is an object to be possessed by men, which is disturbingly what we see in real violence cases."
The Umbrella hitmaker split from Brown after he attacked her in his sports car, leaving her battered and bruised. He was later convicted of assault.