Rihanna is certainly not a trailblazer when it comes to the whole pop-diva-launches-fashion-line spiel, but she couldn’t have picked a better time to do it.
Unlike the bulk of struggling first time designers, RiRi will get to showcase her line at the London Fashion Week, of all places. That’s what we call a head start. The Diamonds singer has cooperated with high street brand River Island on the line. Pre-show, Rihanna tweeted: "My first fashion show!!! My designs will walk the catwalks of London Fashion Week in days!! It's gonna be MAJAH!#RihannaForRiverIsland” She later added: “Fashion Gods will be in the building!”
Apart from venting some of her excitement, though, Rihanna has been remarkably tight-lipped about the whole affair, refusing to let any details slip. We do know that the line will be "casual, chique and flirty", according to Ri herself, but what exactly that means, remains to be seen. The singer also tweeted a picture from the campaign photoshoot, in which she is seen wearing a long-sleeved black top, shorts and a gray jumper. Well, if the singer’s personal style is anything to go by, we certainly have a lot to look forward to. Her style has evolved massively through the years, and the singer has been leaving everyone in awe with her latest red carpet appearances.
The Rihanna for River Island collection is set to hit stores on March 5th.