Rihanna has been dropped by Nivea for being too sexy.
Rihanna has been dropped by Nivea.
The singer appeared in an advertisement for the company, which was a sponsor of her 'Loud' world tour, last year but cosmetic tycoon Stefan Heidenreich - the new head of Nivea's parent firm, Beiersdorf - thinks she is too outrageous for the brand.
He said: ''The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.
''Nivea is a company which stands for trust, family and reliability.''
Last year Rihanna fronted the brand's 100 Years Skincare for Life campaign, and Nivea released a photograph of the then red haired star posing seductively and apparently naked.
At the time, representative for the brand, Markus Pinger, said: ''We are excited to have Rihanna supporting us in our Celebration and building a new generation of fans.
''Over the past 100 years, Nivea has been an iconic skin-care brand across the world.
''Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are.''
Nivea also threw a party for the singer to celebrate her birthday in Beverly Hills, Los Angeles.
Rihanna wore a sexy, almost flesh coloured dress, with a purple fringe, while the venue was with ice sculptures, including one with an 'R' on it. There were also cupcakes for guests decorated with flags from Rihanna's native Barbados.