Rihanna has revealed she launched her first fashion collection in the UK because she feels British people have the best style in the world.
Rihanna thinks British people are the most stylish in the world.
The 'Stay' singer - who unveiled her first fashion line for British high street chain River Island at London Fashion Week on Saturday (16.02.13) - has revealed she wanted to launch her collection in the UK because she thinks Brits have the most fashion sense.
She told Grazia magazine: ''Britain has the most fashionable kids in the world. These kids inspired the high-end designers - they say what's cool. So why not to go to the source when you want to be ahead of the trend and create something inspirational and fresh? That's why I wanted to work with River Island.''
The 24-year-old Bajan singer's daring collection features neon coloured separates, saucy thigh-high splits and crop tops and Rihanna commented that she's wanted to launch her own line for quite some time.
She added: ''I've wanted to design my own fashion line for a very long time now. It's been something I've thought about since I started loving fashion. Every time I saw a garment on the rack there was something I wanted to change, so I felt like the only way I could do that was by designing the perfect thing for me.''
Rihanna for River Island is in stores nationwide from March 5.