New Nivea boss Stefan Heidenreich has lashed out at his marketing minions for recruiting Rihanna as the cosmetics firm's face for the company's 100th anniversary adverts.
Heidenreich, who runs Nivea’s parent company Beiersdorf, admits he was not a fan of the racy 2011 Rihanna campaign because it was too suggestive.
He says, "The advert starring Rihanna was a no-go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna (sic). Nivea is a company which stands for trust, family and reliability."
The R&B beauty took time out of celebrating Carnival in Barbados on Tuesday (07Aug12) to let fans and Twitter followers know she had seen the Beiersdorf Ceo's comments. She posted a photo of Heidenreich on the microblogging site with the note, "No caption necessary."
She then returned to the festivities, posting a series of photos of friends and revellers enjoying themselves at the island party.