Hollywood actress Reese Witherspoon is spearheading a new campaign to end violence against women.
The Walk The Line star, a global ambassador for cosmetics brand Avon and an honorary chairperson of the Avon Foundation for Women, is encouraging people to support the drive by purchasing the Avon Women's Empowerment Necklace, priced at just $5 (£3.50).
Proceeds from jewellery sales will be donated to domestic violence programmes.
Speaking at the Washington, D.C. launch on Tuesday (03Mar09), Witherspoon said, "Nearly a billion women worldwide are affected by violence.
"The Empowerment Necklace is an easy way for all women to take action and demonstrate solidarity to reduce the worldwide epidemic of violence against women."
It is the second such campaign Witherspoon has fronted - she launched the Empowerment Bracelet last year (08) and raised $4 million (£2.8 million) for charity.