Rachel Zoe wants her label to become a full ''lifestyle brand.''
The stylist and designer is aiming for her fashion empire to encompass every aspect of clothing and accessories so people can dress ''head-to-toe'' in her clothes.
She said: ''I'm not just launching ready-to-wear -I'm launching a lifestyle brand. I want head-to-toe Rachel Zoe. I want this to be getting dressed with my jewellery, my shoes, my bags, my gloves, I want it all.''
Rachel's debut collection was unveiled in the US last autumn, to mixed reviews, but Rachel said she knows she was never going to start at the top of The Fashion chain, and is happy to work her way up.
She added to Los Angeles Confidential magazine: ''The last thing I'm going to do when I come out with a collection is try to be Marc Jacobs. I'm not trying to make a huge statement, I'm just trying to make beautiful, wearable, tailored clothes.''
Rachel also took the opportunity to continue her long running feud with former assistant Brad Goreski, which has continued for over a year and has seen them both sling very public insults at each other in the press.
When asked whether she had seen Brad's new reality show 'It's A Brad, Brad World', Rachel said: ''All I know is I have the best team in the world. And that's the first time I've ever felt that way. And no, no - I don't think I can watch that.''