The singer/dancer has teamed up with bosses at Key Fashion to help create a 37-piece collection of glamorous cocktail dresses.
She tells Britain's Daily Mail, "It is all so exciting. The dresses are amazing. They have been designed for every kind of girl and for any event; there's a bit of everything. The best thing about working in fashion is that it is fun, creative and a whole new venture and chapter in my life."
Roberts has her eye on a dream client she wants to see in one of her creations: "I am going to shoot for the stars and say Kate Moss. I have grown up watching her style evolve. She is my number one, my go-to girl."