British rapper Professor Green has a career to fall back on if his chart success dries up - he's launching his own ale.
The I Need You Tonight hitmaker has spent moths working on his lager, named Remedy, which features the slogan, "Are You Mad? Try Professor Green's Remedy. Don't worry bout (sic) tomorrow."
And he hopes to follow in the footsteps of Sean 'Diddy' Combs' successes with his Ciroc vodka brand.
Green tells Britain's The Sun, "P Diddy's got his Ciroc vodka - because I'm British I've got my beer. The brewing was a really long process - we whittled down the flavours and I put a few together."