London really has gone crazy for Prince as demand for the pop superstar's 21 dates in the capital has set new records.
Tickets to the first seven Prince shows at the O2 Arena sold out in minutes, leading the promoters to immediately add an additional eight nights, breaking the record 14-night residency put on at one arena by Pink Floyd.
The ticketing agency dealing with the 3121 tour has even had to bring in new staff to cope with a selling rate that at one point reached 1,000 tickets per minute.
Rob Hallett, live promoter at AEG, said: "Prince is one of the greatest live acts of all time so we anticipated a big reaction and we weren't disappointed.
"The fact the ticket price is so reasonable and also included a copy of Prince's new album made this an unmissable opportunity for music fans and is perhaps a message to the entire industry.
"Live music is what the public want and when they get the opportunity to experience an artist the calibre of Prince they can't get enough of it. This proves yet again that given the right artists the live music industry is booming."
Prince announced his huge live residency in London at a special press conference earlier this month, surprising everyone with the value and number of shows being put on.
Tickets cost £31.21, to coincide with Prince's 3123 album and all ticket holders also get a free copy of the star's new album.