2010 continues to be a busy year for Primary 1, having released a handful of singles with different collaborators, supported Ellie Goulding on a UK tour and not to mention finishing work on his debut album. Princess is the latest single to be added to the collection, released on July 4th 2010 through Grow Up Records/Atlantic. The single - produced by Primary 1 and Paul Epworth - comes with remixes from MJ Cole, CHLLNGR and Isa Machine (of Florence + The Machine).
The video was directed by Radical Friend the company behind the videos for Yeasayer's recent releases 'Ampling Amp' and 'O.N.E'.
Catch Primary 1 live:
15 May Club Seals @ Start the Bus (LIVE)
21 May Stag & Dagger Festival @ HBK, London (LIVE)
22 May Death Disco, The Arches, Glasgow (LIVE)
28 May Last.Fm Presents @ The Big Chill House (DJ set)
12 June A Nation of Shopkeepers w/ Javelin Leeds (LIVE)
The beautifully shot advert was released on Sunday and has become a significant hit.
The band re-post his video on their social media page.