1989 is a touchstone - Taylor's songwriting and sonic evolution surprises us more than ever before. Heavily keyboard and beat driven, the pop sensibilities that have always been the hallmark of Taylor's music now move front and centre on 1989. "I spent two years making 1989. Two years gives you enough time to grow and change and let things inspire you. I was listening to a lot of late 80's pop music and how bold those songs were and how that time period was a time of limitless possibilities. In thinking about that, this album is a rebirth for me. This is my very first documented, official pop album. 1989 is the most sonically cohesive album I have ever made and my favourite album I have ever made," said Taylor.
Taylor debuted Shake It Off, the first single) from 1989 in a worldwide Live Stream on Yahoo, where she told fans, "Over the last few years I've learned a very important lesson. We cannot control what people say about us but we can control how we react to it. We can let it get to us, make us bitter, even drive us insane or we can shake it off."
Taylor surprised fans by revealing the 1989 SwiftstakesT that give fans and opportunity and win prizes that include 1,000 tickets and 500 meet and greets.
The songstress also explained that a Deluxe version of the album will include three additional songs and three songwriting voice memos. These memos are personal audio recordings that offer a unique insight into Taylor's songwriting process and document the early creation of three songs on 1989.
1989 Album formats include:
The 1989 album will include 13 songs, cd booklet designed by Taylor, one of five collectible sets of 13 exclusive photo prints, and a code to enter the 1989 SwiftstakesT.
The Deluxe 1989 album will include 13 songs, cd booklet designed by Taylor, one of five collectible sets of 13 exclusive photo prints, three bonus songs, three of Taylor's songwriting voice memos, and a code to enter the 1989 SwiftstakesT.
The Digital 1989 album will include 13 songs, digital cd booklet designed by Taylor, one collectible set of 13 exclusive photo prints, and a code to enter the 1989 SwiftstakesT.
1989 will be released by Big Machine Records/ Virgin EMI in the UK.
Taylor Swift, who writes all of her own songs, is a seven-time GRAMMY winner and the youngest winner in history of the music industry's highest honour, the GRAMMY Award for Album of the Year. She is the #1 digital music artist of all-time and is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one the of the100 Most Influential People in the world, and she is Billboard's youngest-ever Woman of the Year. Taylor has career record sales in excess of 30 million albums and 75 million song downloads worldwide, and has had singles top both the pop and country radio charts around the globe.
Taylor's album RED, released almost two years ago on Big Machine Records, has sold more than 6 million copies worldwide to date, including over 500,000 in the UK where it debuted at no. 1 in the album charts, and more than 1.2 million copies in the U.S. in its first week, scoring the highest first-week sales debut of any album in over a decade. Taylor is the only female artist in music history (and just the fourth artist ever) to twice have an album (2010's Speak Now and 2012's RED) hit the 1 million plus first-week sales figure. Shake It Off is the first single from her fifth studio album 1989.
Take a look back at October's inaugural event.
The film is expected to continue without Mendes' involvement.