Julien Macdonald has designed a pink shopping bag to raise money for two breast cancer charities, Breast Cancer Campaign and Breast Cancer Care.
Julien Macdonald has created a bag to raise money for two breast cancer charities.
The designer has collaborated with Asda's Tickled Pink campaign for the limited edition Pink shopping bag which will see some of the of the profits donated to Breast Cancer Campaign and Breast Cancer Care.
Speaking about the Butterfly and leopard print design, he said: ''Asda's Tickled Pink campaign is crucial to raise money and awareness for such an important cause. Breast cancer affects so many people - those with the disease and their family - so it's an honour to design a bag that will contribute to beating the disease; funds raised will help Breast Cancer Campaign and Breast Cancer Care continue their amazing work.
''When designing the bag, it was important to me to create something iconic that women will be proud to use, but also make a bold, colourful statement to raise breast cancer awareness - I certainly Hope it will be a talking point at the checkouts!''
The 'Britain and Ireland's Next Top Model' panelist was praise by Asda for his involvement.
Fiona Campbell-Reilly, Head of Asda in the Community said: ''Having such an iconic and prestigious designer as Julien Macdonald on board for Tickled Pink this year is incredible. Thank you to Julien for his exceptionally generous help and support for Tickled Pink this year.''
The limited edition bag is available exclusively in Asda for £2.50 (80p donation to Asda's Tickled Pink) from today (12.09.12).