Kansas-born and London-based Piney Gir returns with a new video, this time for her latest track 'Purple Heart'. The song is from her newest album 'Mr Hyde's Wild Ride' which is out now on Damaged Goods records.
The video, produced and directed by Julius G. Beltrame, is a bizarre montage of imagery featuring a glamorous Piney crossing a sprawling pebble beach in heels before arriving at a small pile of toys and falling asleep. On waking, she is sequined-clad and sat in a mysterious room filled with DIY seaside decor; shells fixed to the walls, toys strung up on the ceiling and sea creatures painted on the wall. It adds to the 60s style trippy vibe of the trance like track; a song awash with ethereal harmonies and minimal guitar. There's almost a folksy quality to it with the repetitive melody and abstract lyrics.
'Mr Hyde's Wild Ride' is Piney's sixth studio album, with 'Purple Heart' following previous three singles 'Keep it Together', 'Gold Rules' and the double A-side 'Mouse of a Ghost/Tilt-A-Whirl'. The album features Gaz Coombes' touring band, and Piney recently explained to us the meaning behind it; with 'Mr Hyde' representing 'the duplicity within us all' as in 'Dr. Jekyll and Mr. Hyde', and 'Wild Ride' named after her favourite Disneyland attraction 'Mr. Toad's Wild Ride'.