Matalan team up with celebrities to benefit Alder Hey Children's Hospital with Alphabet Scarves

Union J, Josh Cuthbert, JJ Hamblett, Jaymi Hensley and George Shelley - An impressive list of global celebrities, including Britney Spears, Kylie Minogue, Wayne Rooney, Jessie J, Sarah Jessica Parker and Tinie Tempah are supporting Matalan's Christmas charity campaign by modelling their new Alphabet Scarves in aid of Alder Hey Children's Hospital. The famous personalities, as well as patrons, ambassadors and patients of Alder Hey, have shown their support for the campaign by wearing the scarves with their initial displayed as a collegiate style appliqué letter. Jason Hargreaves, Managing Director at Matalan, said: "Family is at the heart of everything we do at Matalan so a partnership with Alder Hey Children's Hospital was a perfect fit for us. "We're extremely excited to be working on such a special project together this Christmas that will help us to raise much needed funds for the hospital whilst offering our customers a perfect gift for their loved ones." The Alphabet Scarves, which have also been modelled by the likes of Helen Mirren, Rod Stewart, Tinie Tempah and Bruce Forsyth, are on sale in Matalan stores across the UK and online at www.Matalan.co.uk priced at £10 and £5 for children, with 100% of profits going straight to Alder Hey. Available in a variety of vibrant winter colours for women, men and children, the scarves feature a collegiate style appliqué letter prefect for gifting loved ones this Christmas. The money raised by Alphabet Scarves will go towards a new state-of-the-art children's hospital, education and research centre 'Alder Hey in the Park'. Planned to open in 2015, Europe's only children's 'hospital in a park' will bring together excellent care, technology and design to provide the best possible healing environment for children and their families. Coupled with first class teaching and research the hospital will be designed to attract the best talent in the world. Louise Barrett, Head of Corporate and Major Giving for Alder Hey Children's Charity "We are incredibly excit - - Tuesday 28th October 2014 (55 Pictures)


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Abbey Clancy 2

Abbey Clancy
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Tom Odell 3

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Boys 'a' Scarf
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Boys 'z' Scarf
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Girls 'a' Scarf
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Amanda Holden 10

Amanda Holden
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Ashley Mckenzie 11

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Beth Tewddle 12

Beth Tewddle
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Brendan Rodgers 13

Brendan Rodgers
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Britney Spears 14

Britney Spears
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Bruce Forsyth 15

Bruce Forsyth
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Carol Vorderman 16

Carol Vorderman
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Conor Maynard 17

Conor Maynard
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Danny Cipriani 18

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Darcey Bussell 19

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David Haye 20

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Dionne Bromfield 21

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Eliza Doolittle 23

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Gethin Jones 25

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Graham Norton 26

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Helen Mirren 27

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James Morrison 28

James Morrison
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Jemima Khan 29

Jemima Khan
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Jenny Frost 30

Jenny Frost
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Jessie J 31

Jessie J
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Jimmy Carr 32

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John Bishop 33

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Justin Bieber 34

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Keith Lemon 35

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Kylie Minogue 36

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Lea Michele 37

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Lilah Parsons 38

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Louis Smith 39

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Mark Wright 40

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Mel B and Melanie Brown 41

Mel B and Melanie Brown
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Mel C and Melanie Chisholm 42

Mel C and Melanie Chisholm
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Nicola Roberts 43

Nicola Roberts
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Nina Nesbit 44

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Noel Edmonds 45

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Ray Quinn 46

Ray Quinn
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Rod Stewart 47

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Roman Kemp 48

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Sarah Jessica Parker 49

Sarah Jessica Parker
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Sharleen Spiteri 50

Sharleen Spiteri
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Steve Redgrave 51

Steve Redgrave
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Tinie Tempah 52

Tinie Tempah
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Virginia Mckenna 53

Virginia Mckenna
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Wayne Rooney 54

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Zoe Ball 55

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