Photo - David Beckham, Billboard, Spice Girls and Victoria Beckham
Poster campaigns for Giorgio Armani and Samantha Thavasa featuring David Beckham and Victoria Beckham are displayed in Tokyo
Tokyo, Japan - 31.01.08
BRAND BECKHAM DOMINATES TOYKO
The commercial pulling power of David and Victoria Beckham has reached unprecedented heights in Tokyo.
The soccer ace and his Spice Girls wife dominate the skyline of Omotesando Crossing in their individual poster campaigns for Giorgio Armani and Samantha Thavasa, respectively.
Their separated presence breaks new ground in the promotions arena - it's rare enough for married celebrities to win individual contracts heading ad campaigns for such giant firms, let alone at the same time.
In Tokyo, the sight of an underwear-clad David on one huge billboard and a sultry-expressioned Victoria on another is further confirmation of their unrivalled endorsement value. (TN/WN)