Pharrell has teamed up with Adidas to relaunch the Superchell Superstar Sneaker.
Pharrell Williams has teamed up with Adidas to reinvent their Superchell Superstar Sneaker.
The 'Happy' hitmaker and fashion icon has been busy working with a group of artists to relaunch the shoe using different ''creative modes'' including ''graffiti'' and ''candid moments captured on film'' used as prints on the rubber toe of the garment.
Talking about his contribution sportswear brand's footwear collection, Pharrell said: ''I appreciate Adidas for having the willingness to open the garments and footwear to be a canvas for all these creative minds. I feel like in everything they do they are curious people. They all have questions and the means to answering those questions are creative modes to discovery. Sometimes that's graffiti and sometimes it looks like really candid moments captured on film.''
The music mogul was more than ''happy'' to be able to ''host all of the artists'' involved in the Superchell campaign.
Speaking in a video on Adidas Originals ''I'm happy to host all of the artists that contributed to the Superchell exhibition.''
The Superchell line has a price tag of ranging from $100 to $120 and are featured as ''coming soon'' on the official website (www.adidas.com/us/supershell).
From their newest EP 'What Did You Think When You Made Me This Way', Nothing But Thieves drop the lyric video for their single 'Take This Lonely...
The Lumineers honour their friend and hero Tom Petty with a sensational cover of his 1996 song 'Walls' from the 'She's the One' soundtrack.
Watch Olly Murs get his nerd on as he blags his way into an exclusive Snoop Dogg party (where Rowan Atkinson is the bartender) in the video for their...
From 'Happy' to 'Banana Pancakes', these are soaked in positivity.
Mariah Carey is the picture of glamour in the black and white video for her brand new single 'With You'. It's the lead single from her forthcoming...
Eminem draws attention to the negative response his 2017 album 'Revival' received in the video for his latest song 'Venom'; a song recorded for the...
With the recent release of her third, very well received album 'Hunter' just behind her, Anna had plenty of relatively new songs to showcase.