After working with timepiece manufacturers, Jacob The Jeweller, on watch designs, Williams decided it was time to get his hands on some bling.
He says, "I told Marc that I wanted to do jewellery for LV. I got my designs and ideas together. I did a lot of research."
Williams is convinced his new Louis Vuitton jewellery line will be as successful as all his other ventures: "It's going to be major - super regal."