New mum Penelope Cruz will be glaring down at the style savvy attending New York Fashion Week later this month (Feb12) from a massive anti-fur billboard.
The actress' 'Give Fur the Cold Shoulder' Peta poster has been unveiled on a high-rise in the Big Apple's Meatpacking District, where the top shows will be held during Fashion Week, which begins on 9 February (12).
Peta Vice President Lisa Lange tells WENN, "Penelope Cruz has appeared on every best-dressed list in the world, and the one thing you'll never see her wearing is fur.
"Peta couldn't ask for a more fitting emblem of the modern, glamorous woman who knows that there's nothing more beautiful than a woman who has a look that kills without anyone having to die for it."
Cruz is the latest fashion icon to speak out against fur - first ladies Michelle Obama and Carla Bruni-Sarkozy have declared that they would never wear real fur, as have Peta campaign stars Charlize Theron, Oprah Winfrey, Pink, Pamela Anderson, and Eva Mendes.