Penelope Cruz has condemned the use of real fur by posing on a 70-foot billboard as part of a PETA US anti-fur campaign in New York.
The Hollywood actress - who is married to actor Javier Bardem - turns her head to look over her bare back next to the words, 'Give Fur the Cold Shoulder', on the PETA US advertisement which is set to be displayed outside New York's Madison Square Garden.
The billboard will be up throughout New York Fashion Week from February 9-16 and similar campaigns will take place in London and Milan as the brunette beauty condemns the use of real fur for clothing.
PETA Senior Programme Manager Yvonne Taylor said: "PenÃ©lope Cruz has appeared on every 'best-dressed' list in the world, and the one thing you'll never see her wearing is fur.
"One couldn't ask for a more fitting emblem of the modern, glamourous woman who knows that there's nothing more beautiful than a woman who has a look that kills without anyone having To Die For it."
But Penelope isn't the only famous name to have previously spoken out against the use of fur after Kelly Osbourne, Pink, Pamela Anderson and Eva Mendes have all starred in PETA campaigns, while other celebrities such as Kim Kardashain have previously been slammed by the group.
Last year, the PETA urged the 31-year-old reality TV star to re-think about wearing fur when they unveiled a billboard of the fur-clad beauty next to a skulk of foxes with the tag-line: "These Babies Miss Their Mother."