Paul Rudd and Seth Rogen star in a hilarious new teaser trailer for Samsung, ahead of the main Super Bowl advert they’ll be running at the weekend. In the ad, they take a subtle (but not so subtle we didn’t notice, guys) pop at Apple, who have filed a number of patent infringement lawsuits against Samsung, accusing them of copying design elements of the iPhone and iPad.
In the teaser ad, Paul Rudd and Seth Rogen are being briefed on what they can and cannot allow in the main advert. They are told by the man from Samsung (Breaking Bad’s Bob Odenkirk) that they aren’t allowed to use the phrases ‘Super Bowl’ or ‘San Francisco 49ers’ or ‘Baltimore Ravens.’ When asked why not and who might actually object to the use of the names, the response is “Everybody, nobody. Who knows.” Their solution is to refer to the game as the Big Plate, featuring the San Francisco 50 minus 1-ers and the Baltimore Black Birds. The advert might not specifically mention the Apple lawsuits but we’re pretty certain that’s what Samsung are getting at here. And you know what? It’s pretty funny. Sorry, Apple.
The teaser has already generated over 1.7 million views on YouTube since it was posted yesterday; such is the power of Super Bowl’s advertising slots. The Super Bowl happens on Sunday and will feature half time entertainment from Beyonce. And possibly the rest of Destiny’s Child. Or possibly not.
Watch Samsung's teaser ad, ahead of the big game...