Movie star Paul Giamatti has been inundated with offers to star in wine commercials since starring in hit movie SIDEWAYS.

The actor won acclaim as a lonely wine lover in the film and now America's top vineyards are approaching him to recreate his connoisseur character for TV and print ads.

He says, "People sort of want me to advertise their wines... and I find that a little sad for me.

"At some point I can imagine maybe doing that when I've got the Orson Welles period going and I'm really huge. Things are going too well to begin endorsing wine."

Meanwhile, the CINDERELLA MAN star is on the hunt for a new Sideways wine product, which features California wine used in the film.