Cheeky bosses at Australian beer company Bondi Blonde Brewery are using Paris Hilton's upcoming prison term for a publicity stunt.
The marketing chiefs behind the low-carbohydrate beer have posted ads in papers and trade magazines all over the U.S. asking the authorities to send the socialite to Australia instead of jail.
Hilton has to report to Los Angeles' Century Regional Detention Center by 5 June (07) to start serving her 23-day sentence for violating her probation following her 2006 drink-driving arrest.
But Bondi Blonde boss Jack Singleton has come up with an alternative: "Please send Paris Hilton to the world's biggest convict colony: Australia."
The quirky ad comes with a photo of Hilton posing with a bottle of Bondi Blonde beer at a launch party in January (07).
The cheeky marketing bosses states, "Paris has already served time Down Under. We invited her here in January 2007 to choose the face of a new low-carb beer... We'd be happy (especially the blokes) to have her back and we already have a special place put aside for Ms Hilton to serve out her sentence. It's called Bondi Beach."