Actress Pamela Anderson is launching her own charity after spending years campaigning on environmental issues and animal rights.
The Baywatch star is a longtime supporter of a number of organisations, including People for the Ethical Treatment of Animals (Peta) and many green charities, and now she is stepping up her philanthropy by creating her own foundation.
Anderson has jetted to France to launch her charity during the famous Cannes Film Festival, and she will host a special event to mark the creation of The Pamela Anderson Foundation.
The party will be held in conjunction with Dame Vivienne Westwood's Cool Earth charity and will take place on a yacht off the coast of Cannes on Friday (16May14). It will feature cocktails and a backgammon tournament.
A post on the star's Facebook.com page reads, "I love Cannes! So lucky to be here with my family. And... Dream come true - to launch my namesake foundation (on the riviera)... Glamorous, meaningful.. The good life. To raise money to protect and support the vulnerable areas of the world and support those who are protecting and surviving, thriving - within them."
A message published on the star's official website adds of the charity, "Long time coming Pamela Anderson Foundation (Paf). 20 years of connecting resources - For charity - a natural extension - I have been dedicated to human, animal and environmental rights... It is all Connected... Pamela Anderson Foundation. For our planet and life within it."