simple kid - The Average Man' single - Watch the video

simple kid
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'simple kid - The Average Man' single - Watch the video
simple kid keeps it appropriately, well, simple for this his first single under his new deal with 2m Recordings. 'The Average Man's lyrics were inspired by an article in The Sun detailing the habits, hopes and persuasions of the typical British male.

Fundamentally a list song set to an Arlo Guthrie-derived driving acoustic guitar, 'Average Man' nevertheless builds to a heart-rending portrait of dissatisfaction, under-achievement and lost hope. The average man - for all his dreams of a better car, life, wife; the 20 a week he spends on fags and booze; the solace he seeks in his three affairs - is a pretty unhappy individual.

The coup de grace here, however, is simple kid's neat juxtaposition of another tabloid newsstory of a man who works himself into the ground only to go home one day and slaughter his family. Inevitably, his neighbours describe him as "average".

Music - simple kid - The Average Man' single - Watch the video

Partly repelled and partly sympathetic to the plight caused by today's supposed "crisis in masculinity", 'The Average Man' is, when all's said and done, a cracking modern pop song.

Similarly the two attendant b-sides. 'Evil Can Evil' (n 'Evel Knievel') is a dense thicket of scintillating wordplay set to a rolling juggernaut of a song. The chorus is colossal and 'Evil…' is rightly a highlight of the kid's live set. Listen with half a brain and you could think we were operating in 'pretty song' mode for 'Maybe I'm Just Cynical…Man'. But a cursory inspection of darkly sardonic lyrics along the lines of "I tried not to laugh / When Diana was halfed" (sic) or "In the 1960s they said hippies hugged trees / But they all bought the cars in the end", should convince you otherwise.

But, John, I hear you ask, if the b-sides are this good, what the crivens is the album like? Well, you're right to enquire and we are in fact in a position to help you out there. 'simple kid #1' is set for release on September 1st, and is everything you might in your wildest fantasies have hoped it might have been. It defines simple kid as a man apart, and one with an ear for a catchy melody and a way with words to delight and stimulate the nimblest of noggins. He's smart, hilarious and easy on the eye, if you like that sort of thing. Shit, my girlfriend's even got a crush on him.

See simple kid live at London Metro September 4th

simple kid #1' out Sept 8th

www.simplekid.com

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