Sa-Ra - Featurette

SA-RA
Featurette

Experience and innovation. In the age of young thugs and one-hit wonders, these two traits are often missing from today's Hip-Hop. Not
so, with SA-RA.

SA-RA, the Los Angeles/New York-based group/production trio consisting of Taz Arnold, Shafiq Husayn and Om'Mas Keith are stepping from behind the boards for their G.O.O.D. Music/SONY Urban Music debut.

Ironically, Taz and Shafiq met at a mosque they both attended.

Having logged years of studio time as individual producers, the members of SA-RA are by no means newcomers to the game. However, their sound is unlike anything you have ever heard before. Not bad for a group that only "officially" formed four years ago.

A Master Teacher, Street Fashion Icon and native of South Central Los
Angeles, Taz worked as a primary creative consultant and talent scout
for Dr. Dre while he crafted hip-hop's historic The Chronic 2001.

Shafiq, the Bronx, NY/LA-bred Master Teacher, Zulu King and Record Guru had previously been signed to Sony, and produced for a vast array of artists (i.e., Ice-T, Body Count, Lord Finesse, D.X.T., Afrika Bambaataa, Prince, Duran Duran), movie soundtracks (New Jack City) and scores (Deep Cover).

SA-RA's third Master Teacher, Hollis Queens, NY-bred Om'Mas began honing his craft at the age of 15 while interning at RCA Records. As a
staff producer for the late, great Jam Master Jay, he would produce and/or engineer on tracks for Onyx, Run DMC, Lauryn Hill and a young 50
Cent. Later on, a production deal with Suavehouse Records would have him working with 8-Ball & MJG, Mobb Deep, Foxy Brown, Coolio, Charlie Baltimore & Ice Cube.

Check out this footage of Sa-Ra talking about their new record, their sound & the importance of doing your homework!