is more “‘grown and sexy,’ along the lines of ‘Dilemma’ or “Ride Wit Me.’” Both albums showcase Nelly’s trademark melodic lyrical style that gives him a broad-based appeal. “When I first came out I was representing my city hard, now I’m trying to explain so much more. I think both albums show my growth creatively and personally,” he adds.
“Flap Your Wings” is the set-up single from Sweat, and Time magazine says, “word has it that this Neptunes’ produced track is in the same vein as Country Grammar and Hot In Herre, the rapper’s previous summer hits.” The lead single for Suit is “My Place” featuring the R&B singer Jaheim- who Nelly calls “the Teddy of our generation.” In fact, “My Place” is a re-working of the Teddy Pendergrass’ classic, “Come On And Go With Me.”
As part of an innovative campaign to cross-promote the two albums at once, Universal Records plans an aggressive organic, street-oriented campaign for Sweat, leading off with “Flap Your Wings” and a more traditional set-up for Suit with “My Place.”
Nelly first came to national attention when he released his 9x platinum-selling 2000 debut Country Grammar. In 2001, as a member of the St. Lunatics (which includes fellow group member Murphy Lee), Universal Records released the group’s platinum-certified debut Free City. The next year, he released his 6x platinum-certified sophomore album, Nellyville followed by the platinum-certified re-mix album, Da Derrty Versions in 2003. Cumulatively, Nelly has sold close to 30 million singles/albums worldwide establishing him as one today’s top-selling artists. Sweat and Suit will be his third and fourth studio albums respectively.
Click here to see the brand new videos to Flap Your Wings and My Place from Nelly out 30th August
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