BMX XXXTM
BMX XXXTM.

Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM) today responded to the widespread controversy surrounding the launch of its forthcoming mature rated release, BMX XXXTM.

"We believe that there is a general, unfair characterisation of the interactive entertainment industry and as a result, our product is being held to an entirely different standard than other entertainment media with comparable content, including movies, television and radio," said Greg Fischbach, Co-Chairman and CEO of Acclaim. "According to NPD's August report, more than 60 percent of all next-generation hardware owners are men over the age of 18, and this combined with the fact that last year's number one selling game was mature rated, fully supports our belief in the demand for this type of content."
"While we acknowledge that we are setting new benchmarks with BMX XXXTM, we are disappointed that there are groups who fail to see how this humorous product is truly on par with such widely accepted mainstream entertainment experiences,

BMX xxx @ www.contactmusic.com

including movies like American Pie, and TV shows like The Sopranos and Sex and the City," added Fischbach. "As a leading publisher, we fully believe that consumers should have a right to choose their entertainment, and with that right comes the importance of responsible consumerism."

"This product was not designed for, nor is it being marketed to consumers under the age of 17, and we fully support the Electronic Software Rating Board and encourage consumers to utilize their rating systems to make educated purchases," concluded Fischbach.

Acclaim's official BMX XXXTM in-game music soundtrack includes:
1. Green Day - "Basket Case";
2. N.E.R.D - "Lapdance";
3. 311 - "Down";
4. Saliva - "Click, Click, Boom";
5. Alien Breed - "Crackling" and "Evil Twin";
6. Taking Back Sunday - "Cute without the E";
7. Trust Company - "Downfall";
8. Motley Crue - "Girls, Girls, Girls";
9. Ten Foot Pole - "Plastic" and "Giving Gravity a Hand";
10. De La Soul - "The Magic Number";
11. New Found Glory - "My Friends Over You";
12. KRS One- "Step into a World (Rapture's Delight)";
13. Brand New Sin - "SPP" and "Judgement Day";
14. Audiovent - "The Energy";
15. Eric B and Rakim- "Know the Ledge";
16. Large Professor - "Bout that time".

From pedals to pimps, from stunts to strippers, BMX XXXTM has consumers abuzz with its envelope-pushing humor and jaw-dropping scenes. Featured on the August cover of Game Informer, the top story on CNN.com and in the pages of The Wall Street Journal, Los Angeles Times, Maxim and Wired, the game will feature thousands of scripted jokes and events created by some of Hollywood's top comedic writers.

 



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