The film follow two losers, played by Scott Caan and David Arquette, who run a septic truck business for the local town of Lusk, Wyoming. Their idol is Jimmy King (Oliver Platt), grand champion belt holder of the WCW Federation, who proclaims "I WILL RULE YOU!" after every victory. Caan and Arquette attend a WCW bout and, in horror, watch their idol fall from grace by turncoat WCW wrestlers. Jimmy King is beaten to a bloody pulp and a fellow wrestler, Diamond Dallas Page, takes the belt from the fallen king. After the show, Caan and Arquette strike out to find their defeated hero and once again place the crown upon the rightful king of the ring.
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