Ozzy Osbourne's new Samsung smartphone commercial has been pulled from TV screens in the U.S. over allegations it features ape abuse.
Animal rights activists at People for The Ethical Treatment of Animals (PETA) lobbied to get the ad axed after spotting a performing chimpanzee in it.
PETA bosses told Samsung officials that chimpanzees and other great apes used in advertising are removed from their mothers as infants and routinely abused in behind-the-scenes training sessions.
Samsung bosses agreed to withdraw the television commercial, which features rocker Osbourne watching a chimpanzee 'rock star' on a smartphone.
A spokesman for the organisation says, "PETA applauds Samsung's decision to distance itself from cruelty to apes who are used and abused in entertainment."