Crowe originally chose Ashton Kutcher to play opposite Kirsten Dunst in new movie ELIZABETHTOWN, but when the actor and the director realised it simply wasn't working, the movie-maker started thinking about Bloom, who he once worked with on a Gap TV ad - even though he feared he'd struggle with a Kentucky accent.
He says, "I couldn't get him out of my head for the part, but I did think, 'He's British.'
"Then my wife (Nancy Wilson) said, 'Y'know VIVIEN LEIGH's British and she's in Gone With The Wind,' and I was like, 'You're right.'"
As for deciding Kutcher wasn't the man for the role, Crowe explains, "I really liked Ashton. I thought Ashton had a great kind of stillness mode that hadn't been seen, so we worked on the part for a while.
"It went from great high-fiving sessions to, 'I think this could be good,' to us kind of saying, 'Y'know what, next time'."