Oprah Winfrey is relieved her new TV network launched to successful viewing figures this month (Jan11), because she was dreading an "embarrassing" ratings flop.
The TV titan has quit her hugely successful self-titled daytime talk show to oversee the running of her new channel, OWN, which she launched on 1 January (11) after three years of planning.
The network attracted 13 million viewers during its first three days on air, and Winfrey admits she's just thankful she wasn't shamed by a lacklustre public response.
She says, "I am grateful we weren't embarrassed and that people came (to watch).
"At this point in my life, I am not trying to get everybody. I am only trying to get the people who want to hear... There is a critical mass of people - we haven't found them all - who want different programing."
And Winfrey, often dubbed the most powerful woman on TV, can't believe how far she's come since her poverty-stricken upbringing in Mississippi.
She adds, "It was not until we went on air that I fully started to grasp what it means to have a network where you are the OW of the OWN.
"How absolutely extraordinary it is that I can sit in this place with my name on a network, coming from a little town in Mississippi...and growing up without a television."