Oprah Winfrey has dismissed speculation she is to retire from the entertainment business by naming herself chief executive and chief creative officer of Own, the cable network she launched with Discovery Communications in January. Winfrey has been unveiled as the new boss just two months after Christina Norman left the post in a management shakeup.
Peter Liguori, the former top executive at Fox Broadcasting, has been serving as interim Ceo while a suitable candidate was found, but Winfrey appears to have chosen herself for the job. In a statement released by the network on Wednesday (13th July 2011), the 'queen' of daytime television said, "I am ready to dedicate my full creative energy and focus as the full-time Ceo of Own". The network has struggled to build substantial ratings since its debut in January, and Oprah has enlisted the help of her trusted colleagues Erik Logan and Sheri Salata to help with programming and promotion. "The announcement of Oprah, Erik and Sheri completes the plan for developing a strategic creative track and finding the right management team to execute on that plan going forward," said Liguori.
Oprah Winfrey had previously admitted to not focusing on Own as much as she should have done because of the final season of her talk show. The hugely popular daytime programme ran for 25 seasons between 1986 and 2011.