Why Did Robin Thicke's 'Paula' Flop In Its First Week?

What is it called when something surpasses a level of awkwardness where just simply “awkward” becomes an understatement? Saying “that’s so Robin Thicke” may not have a great ring to it, but it’s starting to fit the qualifications pretty perfectly. When Thicke and longtime partner Paula Patton separated this past February, Thicke seemed hellbent on getting back together with her. He dedicated songs to her in concerts, and even debuted his new single, aptly titled ‘Get Her Back,’ live at the Billboard Music Awards back in early May. However, things started getting weird when it was announced that his new album would be titled Paula after his estranged wife. Now that it’s finally released, it’s turning out to be a huge flop commercially, and that’s just adding more sting to the wound.

Robin Thicke LiveRobin Thicke’s new album will debut with one of the worst sales weeks of his career

Paula, released on July 1, comes less than a year since Thicke’s last record, Blurred Lines. The album featuring the gigantic single of the same name has gone on to sell nearly 700,000 copies in the United States, but Paula is turning out to be the complete opposite. Billboard reports that the album is expected to sell between 20,000-25,000 copies in its first week. If this holds true, it will mark the lowest debut for Thicke since the release of his second album, The Evolution of Robin Thicke, in 2007 where it came in with 20,000 sold. To compare with Blurred Lines: it sold 177,000 copies in the first week and debuted at #1 in July 2013. However, despite the low sales numbers for Paula, it may still be good enough to notch Thicke a spot in the top ten, which is pretty sad if you think about it – but it’s still not as sad as the Paula situation in general.

More: Robin Thicke defends text message used in music video

In a perfect world, or at least in some kind of weird Disney movie about this, Thicke’s efforts to win back Patton would culminate to Paula debuting at #1 on the charts selling a million records. Patton would listen to the album and sob at every note, taking him back, and living happily ever after. In reality, Thicke said she’s only heard a few songs from it, the lead single ‘Get Her Back’ has only reached a measly #82 on the Hot 100, and the album itself is performing less than desired, so where did everything so wrong? Theoretically, everyone loves a good heartbreak. It’s basically why Taylor Swift is so successful! Paula had all the ingredients to maybe sort-of be a hit, but it struggled in the promotion department as the record was released so quickly since its announcement, and there was hardly any push for the single other than the performance at the Billboard Music Awards.

Robin Thicke PerformingCan ‘Paula’ actually win back Paula?

It also doesn’t help that the record is apparently not very good. According to Metacritic, Paula stands at 48 rating, making it the worst received album in Thicke’s discography on the site. The New York Daily News said, “Listening, you never feel you can entirely trust the guy, which may be the album’s most revealing aspect of all,” while DJ Booth said, “It's an odd, disjointed album that, despite scattered high points, leaves one wondering what Thicke was thinking when he put it together. Paula Patton deserves better, and so do listeners.” Ouch. Despite the sales and critic responses, who knows whether the album will achieve its ultimate goal of getting Paula back, but for the sake of his career, let’s hope that 2014 can easily be forgotten when he eventually puts out another record.


Contactmusic

Tags: Robin Thicke - Paula Patton

Advertisement

More Robin Thicke

Post O2 Gigs, Pharrell Is On Top Of The World And Not Sweating The Small Stuff

I love Pharrell almost as much as I love that giant mushroom hat and after he produced the biggest hits of 2013 AND 2014, it’s...

Paula Patton Finally Files For Divorce From Robin Thicke

Robin Thicke's lengthy campaign to win back his estranged wife Paula Patton, who he's been married to for eight years, has failed as the actress...

Paula Patton Applies For Divorce From Robin Thicke

In the latest news from what’s been a very bad 2014 for Robin Thicke, it’s been announced that his estranged wife Paula Patton has filed...

Robin Thicke Lied about Writing 'Blurred Lines', "I Was High and Drunk"

Robin Thicke says he was "high and drunk" during every interview he gave in 2013 and concedes that he had almost no hand in writing...

Advertisement

Robin Thicke Reveals He Was "High On Vicodin And Alcohol" When Recording "Blurred Lines"

Last October (2013), Marvin Gaye's children filed a lawsuit against Robin Thicke for allegedly stealing 'Blurred Lines' from their father's 'Got To Give It Up'...

Weird Al Scores First U.S Number 1 With New Album

The album was released only one week ago and sold 103,000 copies to secure the top spot. 'Mandatory Fun' is Weird Al Yankovic's fourteenth studio...

Robin Thicke Makes Up For Poor Sales By Selling $3M Family Home With Paula

Another nail in the coffin of Robin Thicke and Paula Patton’s relationship – the former couple are selling the family home in Bel Air. According...

Weird Al Drops Pharrell And Robin Thicke Parodies Ahead Of "Mandatory Fun" Release

Parodies of Pharrell’s Happy may be well past their sell-by date, but good things take time, as Weird Al Yankovic will probably tell you....

Advertisement

Comments

Robin Thicke Newsletter

Subscribe to this news alert service to receive news and reviews on Robin Thicke

Unsubscribe | Unsubscribe All