Was Jay-Z And Samsung's Union A Marketing Masterstroke Or Mishap?

It seems as though an artist can’t just put out an album any more – people are bored of buying 12-track albums for $15, so rappers like Jay-Z have to find new and innovative ways to get their records into headlines and peoples heads and, before they know it, onto their iTunes.

Jay ZJay Z tried something new with his latest record

On the face of it, Jay-Z’s partnership with Samsung – who snapped up a million copies of his latest album, Magna Carta Holy Grail – seemed like a stroke of genius. It bagged the rapper a guaranteed $5m from Samsung’s purchases, grabbed all the headlines as this was a totally new way to distribute music – users could download it via a special app – and, for Samsung, it got the attention of an iPhone hungry generation while simultaneously satisfying their existing customers.

Samsung aren’t divulging the actual amount of albums utilized by their smartphone and tablet owners, but it’s supposed to be very close to the 7-figure apex. The problems, though, run deeper than that. What was supposed to be an unprecedented, cutting edge way to promote and sell a new album turned into concerns about privacy, technical issues and rather embarrassing press for Jay-Z. Billboard wouldn’t count his Samsung sales towards their chart. This is probably something Hova was aware of, but it doesn’t stop the press reporting it, and it looks to the general public like he didn’t do his research.

Then there were the app issues – a fake one was released, containing a political message against Jay-Z’s best buddy, Barack Obama, and slow downloads, which frustrated users, prompting them to close and re-open the app, which simply lengthened the request queue for the servers to deal with.

Magna Carta Holy GrailMagna Carta Holy Grail's Artwork

Want more? Well, the amount of information required by the app stumped some concerned customers. Physical location information and data related to their phone calls as well as a social media connection was required sometimes to even look at lyrics, and whenever you did, your Twitter or Facebook told all your friends about it. Some people love that, but equally, some don’t.

So, with all the issues that plagued the launch of Magna Carta Holy Grail and the inevitable reputation-hit for both the rapper and the Korean mobile company, can we really still call their collaboration a piece of marketing genius? It’s likely that if/when Jay-Z puts out another record, he’ll try another ploy of some such, but we predict he’ll be steering clear of the cellular market.

Jay ZWill he do another album?


Contactmusic

Tags: Jay Z

Advertisement

More Jay Z

Over A Year Later, Jay Z And Beyonce's Anniversary Trip To Cuba Got The "Okay" From The Treasury Dept

Cue the “no longer On The Run” jokes, as Beyonce and Jay Z are off the hook for their 2013 trip to Cuba. The Treasury...

Beyonce And Jay Z Have A Lot Of Famous Fans [Pictures]

They might struggle to behave themselves in an elevator but put Beyoncé and Jay Z up on a stage in front of thousands of fans...

Concertgoer Sexually Assaults Woman, Bites Man's Finger At 'On The Run' Show

Ok, overly enthusiastic music fans everywhere need to reel it in fast, because this is getting ridiculous. A man reportedly had his finger bitten at...

Beyonce And Nicki Minaj Link Up To Make All Our Dreams Come True With "Flawless" Remix

Beyonce and Nicki Minaj have decided to basically make all our female-driven hip hop music dreams come true and collaborated on a Remix of Flawless...

Advertisement

Beyonce Fends Off Divorce Rumours With Cute Instagram Snap

Rumours that a seperation is imminent have plagued the music power couple for months, ever since that night at the Met Costume Gala when Beyonce's...

Dancing In Denver! Budweiser Made In America Explore Colorado's Exciting Music Scene

Budweiser Made in AmericaWe explore the diverse Denver music scene as Budweiser unveil the latest in their series of documentaries ahead of the fast-approaching Budweiser...

Made In Minnesota: Budweiser Made in America Documents The Best City Music Of The States

Budweiser Made In America Press Conference at Los Angeles City Hall on April 16, 2014 in Los Angeles, California - Photo by Michael Buckner/Getty Images...

Beyonce And Jay Z Were Right At Home At The MetLife Stadium

Yes, hello, it’s still 2014 and Beyonce and Jay Z are still ruling over us all. On Friday night, they took over the MetLife Stadiun...

Advertisement

Comments

Jay Z Newsletter

Subscribe to this news alert service to receive news and reviews on Jay Z

Unsubscribe | Unsubscribe All