One Direction have become the latest popstars to extend their franchise to ladies' fragrances having been working on a new scent for the last six months.
The 'Live While We're Young' hitmakers have been working with perfume company Olivann Beauty, a sister company of Fusion Brands Inc.'s Luxury Fragrance Division, to create their own aroma that will almost certainly fly off the shelves on its release in the fall of 2013. 'It's going to be a sweet scent, definitely floral too', a source told Marie Claire. The name will be revealed in the early months of next year and they face heavy competition from teen heartthrob Justin Bieber with his fragrance 'Girlfriend' as well as Lady Gaga with 'Fame' and 'Jersey Shore' star Snooki's self-titled scent.
Not only have Harry Styles, Zayn Malik, Liam Payne, Louis Tomlinson and Niall Horan chosen to embark on a beauty venture, but they have also helped design a range of action figures in the shape of each of the boys. 'I think we all wanted them to be as authentic as possible, and obviously, if we got involved in the outfits and stuff, then it's a lot of stuff that we'd probably wear', Zayn Malik said according to MTV News. 'And it's cool for the fans because they get a doll with outfits that we've picked.'