Paramount executives met urgently Thursday to consider their marketing strategy for Oliver Stone's World Trade Center, which opened on Wednesday. The Associated Press reported that some executives had wanted to scale back advertising for the film but that they eventually decided not to change their marketing plans. Paramount distribution chief Don Harris told the wire service: "The events of yesterday and today make this story even more poignant. ... But I don't know whether it helps or hurts." Paramount said that on opening day Wednesday the film earned $4.48 million, slightly below the $4.54 million earned by last weekend's top film, Talladega Nights: The Ballad of Ricky Bobby. Nevertheless, it exceeded most analysts' expectations. "I think what it does is make the movie more relevant and will resonate with audiences in a profound way given these recent events," Exhibitor Relations chief Paul Dergarabedian told today's Los Angeles Daily News. "But to me, this is not a movie that was released to make big bucks anyway; it's about getting an important story told." Three other films, Zoom, Pulse and Step Up are opening today (Friday), but the first two were not screened for critics.




11/08/2006