OK Go have made quite a name for themselves on the internet, not only for their musical abilities but for their extremely imaginative videos. This is mainly down to two videos for 'Here It Goes Again' and 'A Million Ways' from their last album 'Oh No'. The simplicity but excellently executed style was the key to their success.
The video for their new single This Too Shall Pass couldn't be more different! Obviously, once again it's well executed but the design and scale was a huge task. Inspired by Pulitzer Prize winning cartoonist and inventor Rube Goldberg Ok Go called on the help of SynnLabs, a team of creative engineers (with day jobs at NASA) and Jet Propulsion Laboratory to build what can only be described as a giant two story game of Mouse Trap.
This Too Shall Pass is the first single from the bands latest album Of The Blue Colour Of The Sky
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Take a look back at October's inaugural event.
The film is expected to continue without Mendes' involvement.